E*TRADE is one of the most widely recognized names in financial services, and Marketing is the driver of all communications on behalf of the Company. Everything from brand positioning and advertising to creative execution and optimization is handled by the marketing team.
Marketing comprises several groups with specific areas of expertise. These groups provide strategic guidance, marketing plan development, campaign execution, testing and results analysis, graphic design, and editorial support. Job opportunities exist in:
- Advertising & media
- Brokerage, bank & corporate services marketing
- Corporate communications
- Design & usability
- Research & Decisions Science
Marketing works very closely with key partners across the organization to ensure that the Company speaks with a consistent voice and delivers an easy, low-cost investing experience.