B2C Marketing Director

Category: Marketing
Location: New York, NY
Job ID: 11821
Posted Date: March 18, 2019

More than 30 years ago, E*TRADE pioneered the online brokerage industry by executing the first-ever electronic individual investor trade. While the landscape of our industry has changed dramatically, our culture of innovation and drive to make online trading accessible to everyone continues to drive us forward. We believe in challenging the status quo, fostering an environment of curiosity and learning, and, above all, putting our customers first.

RESPONSIBILITIES

SUMMARY

The Director, Corporate Services Marketing will be responsible for communicating E*TRADE’s full range of services to participants in employee stock plans in order to drive engagement and business KPIs. The ideal candidate will have experience understanding the nuances of a B2B and B2C environment. S/he must have proven experience in translating business strategy into program-level marketing strategy and initiatives that drive results: assess new opportunities, evaluate existing initiatives and champion efforts that drive positive ROI for the division.

This position has a high degree of cross functional interaction. S/he partners closely with other members of the marketing organization, ETCS and retail brokerage organization. The ideal candidate should be self-motivated, have the ability to work both independently and in teams, and balance a workload that consists of detail-oriented initiatives as well as strategic roadmap development. Candidate must be comfortable in a fast-paced environment and have the capability to pivot as needed when market, competitive and / or business needs dictate. This position requires someone that has a passion for finding innovative and creative marketing solutions to assist in driving stock plan proceeds retention and retail revenue growth.

RESPONSIBILITIES

  • Design, build and deliver the strategy and development of marketing program initiatives to drive stock plan participant engagement including cross-sell and retention initiatives.
  • Create robust value proposition messaging and compelling positioning for the stock plan and retail investing solutions provided by E*TRADE.
  • Define and execute stock plan marketing initiatives focused on deepening retail engagement and proceeds retention. Address the needs of targeted segments.
  • Optimize campaigns and messaging across channels, with a focus on email and digital platforms. Ensure consistency of messages in all communications, both internal and external.
  • Lead cross-functional teams in the development of integrated marketing programs and manage project schedules and budget.
  • Make data driven recommendations based on research, the competitive marketplace, industry best practices and program / initiative performance.
  • Work cross functionally to ensure the Corporate Services business priorities are incorporated, where appropriate, into retail-led initiatives such as product cross-sell and education events.
  • Work with creative services team to deliver relevant messages and responsive creative.
  • Partner with internal teams to help influence the strategic marketing agenda by identifying growth possibilities and opportunities to bring competitively differentiated experiences to market.
REQUIREMENTS

Basic

  • 10+ years of marketing communications or related experience
  • Bachelors in marketing or business disciplines; MBA preferred

Preferred

  • Brokerage industry or financial services sector knowledge a plus
  • Advanced knowledge in segmentation and lifecycle marketing
  • Advanced organizational skills with the ability to manage multiple projects at the same time
  • Experience with a deadline driven environment, requiring minimum supervision
  • Experience in collaborating across boundaries to implement decisions and/or initiatives in an integrated manner
  • Strong analytical and problem-solving skills and extremely comfortable with leveraging data and internal resources to inform strategy for program initiatives
  • Excellent project/process management skills and a strong eye for detail
  • Strong relationship management skills with proven ability to influence and build advocacy for ideas at all levels of the organization
  • Individual must have exceptionally strong communication skills both written and verbal; must have experience delivering strategic content to senior management teams

We offer a competitive and comprehensive benefits package. Please visit https://www.etradecareers.com/why-work-at-etrade/employee-benefits/ to learn more about the opportunities.

E*TRADE Financial is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation, gender identity, military or protected veteran status, or any other characteristic protected by applicable law.

Upcoming E*TRADE career events

Tue 30

Diversity Career Fair 2019

April 30 @ 11:00 am - 2:00 pm
Utah Cultural Celebration Center 1355 West 3100 South West Valley City UT 84119 United States
Tue 18

Atlanta Choice Career Fair

June 18 @ 11:00 am - 2:00 pm
DoubleTree By Hilton Atlanta 4386 Chamblee Dunwoody Road Atlanta GA 30341 United States