Manager, Investor Marketing

Category: Marketing
Location: New York, NY
Job ID: 11817
Posted Date: March 22, 2019

More than 30 years ago, E*TRADE pioneered the online brokerage industry by executing the first-ever electronic individual investor trade. While the landscape of our industry has changed dramatically, our culture of innovation and drive to make online trading accessible to everyone continues to drive us forward. We believe in challenging the status quo, fostering an environment of curiosity and learning, and, above all, putting our customers first.

RESPONSIBILITIES

SUMMARY

The Marketing Manager of Sales Engagement is a key contributor to the Investor Marketing team, and reports to the Director of Investor Marketing. This team focuses their efforts on driving strategy, campaigns and programs for the acquisition and engagement of long-term investors.

This is an integrated marketing role requiring a combination of strategic, analytical and execution skills. The ideal candidate is a highly organized and skilled marketer who thrives in a fast-paced, results-oriented and collaborative environment.

RESPONSIBILITIES

  • Plan and implement marketing programs that support the branch and financial consultant network, ensuring alignment with strategy, goals, and KPIs
  • Collateral development and management
  • Marketing for branch events
  • Promotional items
  • Branch messaging, signage (print & digital), website representation, TV content
  • Collaborate with key partners within marketing (creative services, list execution, branding), and outside of marketing (product development, sales, customer service, finance) to execute marketing programs
  • Establish tight partnership with sales and service partners, ensuring seamless delivery of marketing programs and launches within the sales and service channels
  • Monitor performance of marketing programs, understand and analyze key marketing metrics to ensure campaigns are meeting response, engagement and revenue goals
  • Synthesize customer insights, market trends, and competitive landscape to drive marketing decisions
  • Identify opportunities for optimizing campaign performance through testing, partner with analytics colleagues to structure and execute tests, and promote those learnings throughout the marketing organization
  • Write, ideate and manage project briefs and recaps
  • Support Investor marketing team on presentations and dashboards to showcase key initiatives and learnings
REQUIREMENTS

Basic

  • Bachelor’s degree in Marketing or Business disciplines
  • Minimum of 3 years product marketing experience in financial services and preferably in the retail brokerage/online trading category

Preferred

  • Customer-centric marketer with an ability to bring a value proposition to life – with a focus on driving customer impact, delivering on business goals and creating efficiencies
  • Understanding of online investing products and solutions
  • Strong communication skills
  • Email marketing experience
  • Good relationship management skills
  • Ability to think strategically and tactically to drive business outcomes
  • Comfort in a data-driven environment, and the ability to translate data and key metrics into insights to deliver sound marketing strategies and campaigns
  • Strong organizational skills and attention to detail
  • Ability to work effectively in a fast paced environment

We offer a competitive and comprehensive benefits package. Please visit https://www.etradecareers.com/why-work-at-etrade/employee-benefits/ to learn more about the opportunities.

E*TRADE Financial is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation, gender identity, military or protected veteran status, or any other characteristic protected by applicable law.

Upcoming E*TRADE career events

Tue 30

Diversity Career Fair 2019

April 30 @ 11:00 am - 2:00 pm
Utah Cultural Celebration Center 1355 West 3100 South West Valley City UT 84119 United States
Tue 18

Atlanta Choice Career Fair

June 18 @ 11:00 am - 2:00 pm
DoubleTree By Hilton Atlanta 4386 Chamblee Dunwoody Road Atlanta GA 30341 United States